Amigo Business Builds
Outfitter
The infrastructure is ready.
Now build your brand.
You don't need to spend the next year figuring out providers, pharmacies, telehealth, technology, CRM, websites, checkout, patient intake and compliance readiness. We already did that part.
Outfitter gives entrepreneurs the essential infrastructure, systems and launch tools needed to establish their own health and longevity business — without paying for the completely bespoke, done-with-you build of Trail Boss.
Your brand.
Your business.
Our proven infrastructure.
Outfitter investment
$35,000
Financing options may be available for qualified applicants. Financing approval is not guaranteed, and no business result or revenue is promised.
You could build all of this yourself.
You just might lose a year doing it.
Launching a health and longevity company isn't one project. It's dozens of projects that all have to work together.
- Branding
- Website
- Telehealth
- Providers
- Pharmacies
- Products
- Patient Intake
- Payments
- CRM
- Automation
- Marketing
- Analytics
- Compliance Readiness
You could find a different vendor for every piece. Or you could start with an infrastructure that's already been built around this industry.
That's Outfitter.
Startup case study
Starting from zero clients?
See how a complete startup can use Outfitter to turn a $50,000 launch pool into a telehealth-first brand, operating system and controlled acquisition plan.
Existing clients
0
Outfitter build
$35K
Acquisition tests
$15K
What's in your wagon?
More than enough to get this thing moving.
01
Brand
Foundation • Identity • Messaging
02
Build
Website • Checkout • Intake
03
Clinical
Providers • Pharmacies • Labs
04
Automate
CRM • Email • SMS • Follow-Up
05
Grow
Funnel • Tracking • Playbook
06
Comply
Readiness • Disclosures • Workflows
Look like you belong in the market.
Outfitter includes a strong brand foundation designed to get your health and longevity company launch-ready — without the completely bespoke brand-development engagement included with Trail Boss.
Included
- Brand Foundation
- Naming Guidance, if needed
- Logo / Identity Development or Refinement
- Color System
- Typography System
- Messaging Framework
- Positioning Guidance
- Starter Brand Standards
- Offer Positioning
- Launch Messaging
Don't look like you bought a telehealth template.
Look like you built a company.
Outfitter vs. Trail Boss
Outfitter receives a brand foundation. Trail Boss receives the deeper bespoke brand strategy, competitive research, comprehensive messaging architecture, custom creative direction and full brand-development engagement.
Your digital storefront.
Your website shouldn't just explain what you do. It should move people toward the next step.
Outfitter includes a premium website built from Amigo's proven health and longevity framework and customized for your brand.
A premium semi-custom build using Amigo's proven framework.
Included
- Premium Website Build
- Mobile-First Design
- Homepage
- Core Service Pages
- Product / Program Pages
- Lead Capture
- Consultation Booking
- Patient Intake Entry Points
- Checkout Integration
- Core Campaign Landing Page
- SEO-Ready Site Structure
- Analytics Integration
- Basic Conversion Optimization
Outfitter vs. Trail Boss
Trail Boss includes deeper custom UX, custom architecture, expanded ecommerce, multiple funnels, multiple landing pages, advanced CRO and bespoke development.
The infrastructure most people don't know how to build.
This is where Amigo is different from a traditional marketing agency. Outfitter provides access to Amigo's health and longevity infrastructure.
Subject to jurisdiction, program availability, medical eligibility, provider determination and applicable requirements, infrastructure may include:
The business owner does not diagnose, does not determine medical eligibility and does not prescribe. Appropriately licensed healthcare professionals remain responsible for medical evaluation, treatment decisions, prescribing where appropriate and ongoing clinical care.
Included
- Licensed Medical Providers
- Telehealth Consultations
- Patient Intake
- Clinical Evaluation Workflows
- Pharmacy Relationships
- Prescription Programs
- Peptide Programs
- Hormone Programs
- Laboratory Testing
- Patient Support
- Ongoing Clinical Care Pathways
You build the business.
The medical team handles the medicine.
Your starter operating system.
Outfitter includes the core technology needed to manage leads, appointments, communication and customer journeys.
Included
- GoHighLevel CRM
- Core Pipeline Configuration
- Lead Routing
- Contact Management
- Appointment Workflows
- Core Email Automation
- Core SMS Automation
- Intake Reminders
- Appointment Reminders
- Missed Appointment / No-Show Workflow
- Lead Nurture
- Customer Follow-Up
- Basic Retention Workflows
- Internal Notifications
- Basic Reporting
Your website shouldn't just collect leads.
It should know what to do with them.
Outfitter vs. Trail Boss
Outfitter receives Amigo's proven core CRM architecture. Trail Boss receives deeper custom CRM architecture, advanced segmentation, custom dashboards, AI workflows, advanced attribution, multiple funnel logic, custom integrations and bespoke operational automation.
We hand you the gear. Trail Boss brings the guide.
Outfitter includes the patient-acquisition foundation: the system, the tracking and the launch playbook.
Included
- One Primary Offer Strategy
- One Core Lead Funnel
- One Core Campaign Landing Page
- Core Email Follow-Up Sequence
- Core SMS Follow-Up Sequence
- Meta Pixel Setup
- GA4 Setup
- Conversion Event Setup
- Basic Lead-Source Tracking
- Advertising Account Readiness
- Starter Creative Templates
- Ad Hook / Messaging Playbook
- Launch Marketing Strategy
- Retargeting Readiness
We don't send you into the woods empty-handed.
Outfitter vs. Trail Boss
The Outfitter client operates their own marketing, hires their own team, or may separately engage Amigo for additional marketing or Fractional CMO services. Trail Boss includes significantly deeper custom patient-acquisition strategy, creative development, multi-channel campaigns, multiple funnels, testing, CRO, retargeting architecture, advanced attribution and hands-on growth strategy.
Build it right from the beginning.
Healthcare, telehealth, advertising, payment processing and prescription-related businesses operate in a more complicated environment than a typical ecommerce company. Outfitter is built with those realities in mind.
Depending on the business model and applicable requirements, readiness support may include:
Certifications, approvals, licenses, advertising eligibility and payment processing are never guaranteed and remain subject to the applicable third party, provider, platform, regulator, certification body and jurisdiction.
Included
- LegitScript Readiness
- Website Compliance Review
- Provider Disclosures
- Pharmacy Disclosures
- Telehealth Disclosures
- Policy Pages
- Patient-Facing Disclosures
- HIPAA-Conscious Workflow Structure
- Advertising Platform Readiness
- Payment Processing Readiness
- Application / Documentation Support
The Outfitter Ecosystem
One Business. Six Systems.
Brand
Strategy • Identity • Messaging
Build
Website • Checkout • Intake • Landing Pages
Clinical
Providers • Pharmacies • Telehealth • Labs
Automate
CRM • Email • SMS • Follow-Up
Grow
Funnel • Tracking • Creative Playbook • Launch Strategy
Comply
Readiness • Disclosures • Healthcare Workflows
And yes — we connect it all.
That's the difference between buying a website and building a business infrastructure.
Want us riding beside you?
That's where Trail Boss comes in.
Outfitter gives you the proven infrastructure, systems, technology and launch foundation. Trail Boss adds the deeper customization, strategy, execution and hands-on team involvement required for a truly bespoke business build.
Proven Infrastructure
Outfitter
$35,000
- Premium Semi-Custom Brand
- Premium Semi-Custom Website
- Core Telehealth Infrastructure
- Core CRM
- Core Automation
- One Core Funnel
- Launch Marketing Playbook
- Analytics Foundation
- Compliance Readiness
You drive the growth.
Bespoke Business Build
Trail Boss
$100,000
- Full Brand Strategy
- Custom Website / UX
- Expanded Telehealth Architecture
- Custom CRM
- Advanced Automation
- Multiple Funnels
- Custom Patient Acquisition Strategy
- Advanced Analytics
- Growth Strategy
- Custom Integrations
- Deeper Operational Development
- Hands-On Team Involvement
We build it with you.
The real difference isn't more stuff
- Customization
- Strategy
- Execution
- Team Involvement
- Patient Acquisition
- Advanced Technology
- Ongoing Growth
Outfitter gets the system. Trail Boss gets the custom strategy, the customization, the execution and our team's time. Advertising spend is separate in either path, and no lead volume, patient volume or revenue is guaranteed.
Outfitter might be your ride if…
- You want to own your health and longevity business.
- You don't want to spend a year assembling infrastructure.
- You want access to Amigo's clinical ecosystem.
- You want a strong professional brand and website.
- You want the CRM and automation already built.
- You're comfortable operating the business after launch.
- You have marketing capability internally — or are willing to manage or hire for ongoing growth.
- You don't need the completely bespoke, hands-on Trail Boss engagement.
If that sounds like you, Outfitter was built for you.
Your brand.
Your business.
Outfitter is designed for entrepreneurs who want to build an asset of their own. You own your business and the designated assets created specifically for you.
Subject to
- Amigo agreement terms
- Licensing arrangements
- Medical / provider agreements
- Third-party platform terms
- Software licensing
- Intellectual property limitations
- Applicable healthcare requirements
Ownership is defined by the executed Outfitter agreement and the terms above.
Skip the year of figuring it out.
- Brand Foundation
- Premium Website
- Telehealth Infrastructure
- Clinical Ecosystem
- CRM
- Automation
- Core Funnel
- Marketing Launch System
- Analytics
- Compliance Readiness
- Operational Foundation
Outfitter
$35,000
One business.
One build.
One connected system.
Financing options may be available for qualified applicants. Approval is not guaranteed.
Build application
Is Outfitter your path?
Give us the same business, audience, capability, timing, and investment detail used for every Amigo build application.
Prefer a conversation? Book an intro call.
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Spring Training MD · amigo@springtrainingmd.com
You don't need the whole dang ranch built for you.
You just need the right gear, the right infrastructure, and a good map.
Outfitter
Your brand.
Your business.
Our proven infrastructure.
$35,000
Saddle up, Amigo.