Outfitter Scope of Work

We decide who this business serves and why they choose it.

• Audience and niche definition
• Program and offer development
• Pricing and margin architecture
• Market positioning and differentiation
• Business model and revenue targets

The brand, the storefront and the medical layer behind it.

• Brand identity and messaging system
• Custom telehealth website and conversion copy
• White-labeled Corporate Wellness education program
• Product and program catalog setup
• Medical director and provider network access
• 503A and 503B pharmacy fulfillment
• White-labeled pharmaceutical supplements (valued at $8,000)
• Affiliate-based wellness programs — red light therapy, saunas, and more (valued at $10,000)
• CRM setup with core automations

The day-to-day machinery, documented so your team can run it.

• Patient journey from intake to renewal
• Core standard operating procedures
• Support and customer-care workflows
• Financial model and pricing controls
• 6 months of bookkeeping (valued at $6,000)
• KPI framework and reporting structure

A plan you can execute — strategy and roadmap, not managed media.

• Marketing roadmap and launch plan
• Sales process and conversion framework
• Starter lead-nurture sequence
• Channel recommendations and budget guidance
• Launch-week checklist and sequencing

The keys, the manual, and a readiness review before you open the doors.

• Staff training on every system
• Complete documentation library
• Platform and CRM walkthroughs
• Launch-readiness review
• Limited post-launch support window